So you start with an idea, and you think it might be a great idea. Maybe it’s the idea for your bestselling novel that you haven’t written or for the app that you haven’t made that will change the world. You build on this idea in your head and it becomes more and more complex. Soon you are sure It’s your best ever idea idea, but you realize that any work that you do to try to get it out into the real world cannot possibly live up to the idea in your head.
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